The Microsoft Genuine Software Initiative can help you demonstrate the long-term value of your solution built on Genuine licensed Microsoft software. Leverage new campaign videos and customisable marketing templates to educate customers about the risks and costs of pirated software.

The Microsoft Genuine Software Initiative can help you make the case for using only licensed software. Download customisable email and flyer templates to advise customers against using pirated software and to promote your genuine software, software support and licensing services.

New Videos: Leverage the Facts to Promote Genuine Software

A new graphic-novel-style video series, 'Genuine Fact Files', illustrates the risks that counterfeit and pirated software presents to your customers. Add these short video stories to your website, or share them with customers in person:

Proper Licensing Myths - helps correct common misunderstandings your customers may have about Microsoft Windows licensing.

Counterfeit Confidential - reveals the risks of counterfeit and other types of pirated software, and demonstrates the value of using genuine Microsoft licensed software.

The Legal Edge - shows how customers who have counterfeit software can acquire properly licensed copies with the Microsoft Get Genuine Kit.