Software piracy undercuts your business - costing you the revenue you deserve - while threatening the security and integrity of your customers' IT assets. Protect your brand, as well as your bottom line, by helping your customers understand the risks of using counterfeit software.

Educate Customers to Join Effort to Prevent Software Piracy

The widespread use of counterfeit software has immediate and long-term impact on your business, your customers' IT assets and your customer relationships. Recent global studies indicate that much of the counterfeit software available simply doesn't work, so customers' investments are immediately wasted. Counterfeit software that does work may pose serious threats. And can prevent your customers from receiving critical updates, further affecting system performance and security.

Help your customers avoid upfront investment waste, downtime and maintenance costs. With genuine Microsoft software, your customers receive:

• Full features and capabilities

• Access to important security upgrades, technical support and special offers

• Reliable, error-free software and system compatibility and performance

Genuine Microsoft software can also help maintain your customers' professional reputations, protect them from legal action, and reduce their lifetime cost of ownership. Microsoft is committed to preventing piracy from hurting legitimate software users. By showing your customers how to avoid the costs of software piracy, you can enhance your customer relationships and drive revenue from continued licensing and support services.

*Studies conducted by IDC

Genuine Microsoft Software Initiative

Unlicensed and pirated software threatens the entire software industry. Communicate the benefits of genuine software to your customers. Find out more about the Microsoft Genuine Software Initiative.