Microsoft
Microscope
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Welcome

Did you know that last year:

-  Software piracy costs the UK £855 million*
27% of all units of software put into use were pirated
-  Illegally obtained software accounted for 35% of all software installed on PCs worldwide
-  Global software piracy losses amount to £20.5 billion

 

However 37% of our partners don’t realise that counterfeit software has an impact on the channel.  If you think that software counterfeiters are a small-scale nuisance that don’t really affect your business, then think again, piracy isn’t just a Microsoft problem or a vendor problem – it affects everyone in the channel.

 

Michala Wardell Michala Wardell, Anti-piracy Manager, Microsoft

Protecting your revenue

To help protect your business from the threat of piracy we have teamed up with MicroScope to provide a site exclusively to assist resellers in maximising their sales by utilising Windows Genuine Agreement.

 

“Software piracy destabilises the entire reseller ecosystem and negatively impacts the livelihood of genuine resellers who are the innocent victims in the trade of counterfeit software. We will continue to clamp down on rogue dealers as we look to rid the channel of pirated software and those who continue to undercut the genuine reseller community by selling unlawfully.

 

 At Microsoft, we recognise the impact the sales of pirated or unlawful software have on the channel. To continue the fight against those who sell unlawfully, we will continue our efforts to invest heavily in education, engineering and enforcement initiatives to combat software piracy to cleanse the channel of illegal software trade."

Michala Wardell, anti-piracy manager, Microsoft, UK

 

*Source Annual BSA and IDC Global Software Piracy Study 2006

Why channel resellers cannot ignore piracy

 


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